Bring Dark Data to Light
- Dale Martin

- Nov 11, 2020
- 1 min read
Updated: Jan 29, 2021

Dark Data is defined as the information businesses collect and do not utilize to leverage value. The challenge is to find the data and bring it to light, in a form of actionable intelligence.
A nonintuitive place to start is paper. Paper workflow data leads to opportunities to automate processes. Unstructured paper documents (and PDFs) from vendor contracts to leases to invoices offer a path t
o find money to fund the automation opportunities.
We call this business intelligence transformation the "paper path to prosperity" #paperpath2prosperity.




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